The Benefits of PPC Management Software to Online Advertisers

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Efficient PPC management software allows advertisers to better optimize PPC campaigns, properly monitor click-throughs, and quickly detect erroneous data.

For internet marketers, there are hundreds of ways to grab the attention of a target audience and convert them into customers. From article marketing to feature presentations, video sales pitches to pay-per-click advertising, the world of online marketing is one of the most innovative when it comes to direct advertising and lead generation.

With more and more PPC services appearing, the ultra-innovative free traffic methods are slowly becoming less mainstream, leading online marketers towards pay-per-click advertising as a go-to marketing fix.

PPC marketing is known as the king of short-term traffic generation methods for good reason. While Search engine optimization campaigns can take months, sometimes even years, to have any real effect, pay-per-click advertising is instant and easily controllable on a time scale. Despite lacking any long-term advertising results, any PPC campaign can easily be extended and optimized to provide long-term benefits to advertisers.

One of the most important parts of running a long-term PPC campaign is management and tracking systems. From simple affiliate network tracking to advanced multi-campaign PPC management software, there are several options available to online marketers looking to track and optimize their pay-per-click campaigns. Whether they prefer ultra-powerful specific tracking solutions or relatively general control panels, these advantages should drive PPC advertisers towards the most appropriate tracking solution for their search marketing campaigns.

Pay-per-Click Tools for PPC Campaign Optimization

The first major advantage that PPC tracking software offers is the depth of optimization that is possible. PPC is all about ROI – return on investment – and without optimization and careful attention, it is impossible to create a ROI that’s positive.

Advertisers using search marketing platforms should set up their pay-per-click tools (Tracking202 is a good place to start) to record website visitors, traffic sources, and the flow of visitors through their landing pages, sales pages and offer checkouts. By tracking how people behave on campaign websites, online marketers can optimize different pay-per-click advertisement copy and sales data to ensure that they have the highest possible conversion rates.

PPC Management Software for Monitoring Click-Throughs

Another major advantage of using a powerful pay-per-click program is its ability to monitor exactly how many people are clicking through to PPC advertiser’s landing pages, and where they are clicking from. While all online advertisers want to believe that search marketing platforms are 100% truthful and secure, they are not always so.

Sometimes, stray clicks get through. When that happens, it can very often cost time and money. When internet advertisers can independently track exactly how many people come through to their landing pages, they are instantly aware of any click fraud, bogus clicks, or network malfunctions.

Pay-per-Click Software for Detecting Erroneous Data

Finally, any powerful pay-per-click program allows advertisers to see any mistakes and miscalculations on the other end – that of the affiliate network and the search marketing platform utilized. Tracking pixels can easily be uploaded to monitor credit card entry pages for activity, allowing internet advertisers to generate their own conversion rate data and sales percentages.

If an affiliate network or a search marketing platform records erroneous data, advertisers will be the first to know because they keep their own records. That is one of the most important benefits of tracking data independently. Data gathered from search marketing platforms can also be compared with those gathered from a separate pay-per-click program to ensure consistency.

Is tracking important? Absolutely. Running a PPC campaign is an investment, a direct cash investment, and without tracking, it is easy to end up with a raw deal. Advertisers using search marketing platforms should use tracking tools to monitor their PPC campaigns, split test and eliminate poorly performing pay-per-click ads, and monitor as much as they can to prevent fraudulent clicks and potentially expensive mistakes.

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