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Every website owner has the ultimate dream of making a six-figure passive income, right? But to reach that ultimate goal, publishers need ads, affiliate marketing or an up and running e-commerce business—for which they need Google AdSense.
Google AdSense, as its name suggests, is a program that is run by Google and that enables publishers to display ads of advertisers on their websites in exchange for money. Adsense is, in fact, one of the easiest ways to earn money online.
But before you can start earning money as a publisher from Google AdSense, you have to learn first how to use it on your WordPress Site.
That’s why I’ll be showing you, throughout this guide, how to monetize your website thru Google AdSense in an effective and easy way.
How to Get Started with the Whole Process?
You have taken the decision of running ads on your WordPress site and wondering how to get started now? Well, here’s how you can go about it:
- Step 1 – Create a Google AdSense Account and Link it to WordPress
- Step 2 – Create your ads in Google AdSense
- Step 3 – Embed/Implement AdSense Ads on Your Website
But Before Explaining Each of These 3 Steps, What’s Good about AdSense?
Google AdSense is so reputable amongst other advertising networks because it’s first a free program where everything gets handled through Google’s platform from helping you create your ads to be displayed on your website to collecting your money from advertisers. Therefore, it’s time and money saving. Furthermore, using Google AdSense is incredibly easy as it doesn’t require any specific or high skills.
Google AdSense is definitely the way to go for anyone wanting to earn easy money provided to have a WordPress website that is run by a reliable provider, and to have your AdSense ads nicely implemented along with quality produced content.
Also, when it comes to creating you ads, Google Adsense offers lots of flexibility. Google’s platform makes it easy for you to customize your ads and the way you want them to be displayed. For instance, you can opt for using image-rich ads or just plain text ads or a mix of them.
Another advantage, especially for those people owning multiple websites, is that they can place ads on them all from a single account. That is very useful if you want to monetize all of your websites with ads.
Also, the good thing about AdSense is that if you manage to build a very large audience, you’ll be able to just make lots of money. All you’ll have to do then is to look for ads relevant to your brand or niche and carefully place them on your website, in a way that will appeal to your visitors.
What Can Be “Frustrating” about AdSense?
While Google AdSense is good for the many advantages we have just seen, there are also some bad things that many of you wouldn’t necessarily be happy about.
Amongst the bad things about Google AdSense is that there is a minimum amount of money to reach before you can proceed with any withdrawal. That amount is set to $100 minimum.
Also, to be able to earn a decent amount of money from AdSense, you should drive a lot of traffic to your website which is definitely not that easy to do.
For instance, to drive much traffic, your website should have valuable content that is SEO-optimized, it should be highly ranked on SERP and should have a good domain authority.
Besides, your ads should be very carefully placed on your website. In other words, your ads shouldn’t be placed in a way that can be considered as annoying of unprofessional by your visitors.
Furthermore, the unpredictability of AdSense accounts is another frustrating aspect about AdSense for many website owners. According to AdSense policy, AdSense accounts can be shut down at any time for multiple reasons ranging from policy violations to click frauds.
For many who don’t have any other source of living, this can be a huge income loss, not to mention the huge frustration you feel after putting in a lot of efforts working on your website and ads. Clearly, this will not happen to everyone or even most people, but it’s still difficult to think that you have so little control over your AdSense account.
Step 1 – Create a Google AdSense Account and Link it to WordPress
Let’s assume you have already a Google account created. Otherwise, start with creating one.
Then, you can proceed with creating a Google AdSense account and linking it to your WordPress website.
Ok, but how?
Linking your AdSense account with your WordPress website is as easy as adding a code snippet to it. Once the code is added, Google AdSense will start reviewing your application to join the program. At this stage, you’ll have to just wait till you get approved to the program.
Creating your Google Adsense Account
To create a Google AdSense account, just visit Google AdSense website, and click “Get Started” button.
After that, you’ll land on a signup form, where you’ll have type in some information like your URL website and your home country and check the Terms and Conditions box to proceed. Once you’re done with, click on “Start using AdSense”.
Activating Your Google AdSense Account
Once you click “Start using Adsense” button, you’ll land on your Google AdSense homepage.
To complete your AdSense Account activation, you’ll need to:
- Provide your payment details
- Connect your WordPress site to AdSense
Connecting your WordPress site to AdSense is as simple as adding a snippet of HTML code to your WordPress site’s header. This code is to be found on your AdSense homepage. Start with copying it.
Now that you got that HTML code copied, go to your WordPress dashboard and do the following:
- Start with installing “Insert Headers and Footers” WordPress plugin.
- Go to the “Settings Menu” and select the plugin from the list of displayed options.
- Paste the HTML code in the header section.
Now that you have added successfully the code to your WordPress, you’ll have to go back on your AdSense account homepage to check the “I’ve pasted the code into my site” box and then click “DONE” button as shown in the screenshot below:
Wait for your account to be approved
You have sent now your application for review. All you have got to do now is to wait till your application gets approved by Google AdSense program.
As shown in the above message, it usually takes up to 3 days for your account to be activated. But in some cases, it may take a little bit longer.
Once you got that notification from Google AdSense saying that your account has been approved, you can proceed with the following step.
NB: Google will not approve your AdSense account if your site isn’t complying with the AdSense program policies. Therefore, before sending your website for approval, make sure you did everything the right way.
Start first with publishing some useful and interesting content and make sure you’re providing a good user experience for your visitors. By doing this, you’ll increase your chances for your account to be approved.
Step 2 – Create Your Ads in Google AdSense
Let’s assume that Google AdSense has approved your application and your account now is activated.
The next step is to start with creating your AdSense ads.
Don’t worry! This step is actually super easy to do too.
To simplify the process of creating ads, Google AdSense has introduced a feature that helps add automatically AdSense ads to websites. From figuring out the best ad location and size to choosing the best ad type according to your WordPress Website, everything is going to be automatically done for your best comfort.
For those of you who still would prefer to go the manual way creating and placing Ads units, you can always do it.
What to Choose Now, Auto Ads or Manual Ads?
As we just explained, if you want to avoid doing it the hard way, you can opt for auto ads and let AdSense take care of creating and placing ad units on your website. To do that, you’ll have to simply add a simple code to your website and everything is going to be done automatically.
What you might find a little bit frustrating about this approach, however, is that automatic placement can change how your theme looks and not necessarily in a good way which would impact negatively your user experience.
To sum it up, you can opt for auto ads if you are one of those publishers who:
- Want to save time and avoid all the hard work that comes along with adding manual ads
- Want to focus on other aspects of your business.
- You are a beginner with less expertise at the moment.
For those who have the necessary knowledge and prefer to have complete control of their ad placement, the manual way is the way to go.
How to Create Your Auto Ads
Log in to your AdSense account homepage and click “Ads” tab as shown in the screenshot below. Then, click at “Get Code” button.
Automatically, a code will be generated to use on your WordPress website. Copy it!
Go now on your WordPress dashboard, look for “Settings” and click it. Then, from the displayed menu click on “Insert Headers and Footers” plugin. Go to the header section and paste the code you have previously generated and copied on the AdSense account.
Also, this code can be manually added into the header section of the WordPress theme.
Remember, however, that if you make any change or update to your WordPress theme, you’ll have to add that code again as it will disappear.
How to Create your Manual Ads
Log in to your AdSense account homepage and click “Ads” tab as shown in the screenshot below. Then, click on “Overview” and “By ad unit” as shown in the screenshot below.
After that click on “Create new ad unit” and then on “Display ads”
Give a name to your ad unit and choose the ad size. Before that you’ll have to choose amongst three options: square, vertical and horizontal. As for the ad size, you can choose either Fixed or Responsive. I would suggest going for Responsive to ensure your ads will properly work on all types of devices…
Once you have configured all of your settings, click on “Create” button. You’ll get a code generated to add to your WordPress website. Copy this code!
The following step now is to choose your ad placement on your site.
You have now to choose where you want to place your ad on your website. Sidebars and other widget areas are, typically, great options. Use the custom HTML widget to add other widget areas.
You want now to know how to add the Google AdSense code? Continue reading Step 3.
Step 3 – Embed/Implement AdSense Ads on Your Website
There are three ways I personally recommend to help you add Google AdSense ads to your WordPress website which are as follows:
1- You can Copy and Paste Your Google AdSense Code into a Widget
This method is used by several Google AdSense users because it is as easy as copy-pasting the Google AdSense code into a widget.
To use this method successfully, you need to do the following:
- Go to your WordPress dashboard and click on “Appearance” then on “ Widgets”
- Drag and drop the custom HTML widget to your chosen area (for instance, your site’s right sidebar).
- Paste the AdSense code you earlier copied from your AdSense account and then click “Save”.
Your code is now successfully added. Go to your website to check how the ad looks.
1- You Can Use a Theme with AdSense Areas
There are several kinds of specific themes to use for Adsense Ads. ThemeForest, for example, is one of the websites where you can find such themes. Visit the website and type “AdSense WordPress themes” in the search bar to find your best fit.
Besides ThemeForest, there is also MHThemes, MyThemeShop or StudioPress that you can try.
3-You can Install a Google AdSense Plugin
Plugins are a better alternative to using a widget since they can provide you with some other features to help you with your advertisements like:
- You will no more need to copy-paste code
- It will help you generate reports related to your ad campaigns
- You will even enjoy time period selection.
WP Pro Adning System, Advanced Ads and Ads Pro are all good examples of plugins amongst others that you can use.
Try to select the method that suits the best your preferences and requirements. Each of these three methods has its own specifications, so keep that in mind when deciding between themes, widgets or plugins.
Did you find this guide helpful?
Got any nifty tricks or suggestions for us?
We would love to hear from you!